Nike

With the Swoosh, the Jumpman, and the ‘Just Do It’ slogan, along with celebrity endorsements and groundbreaking ad campaigns, Nike is a name which resonates across sport, fashion and music. And, of course, a company which has created, and continues to create, the sneaker world’s most recognisable silhouettes: Air Force, Air Jordan and Air Max, Dunk SB and Yeezy. As their very first strapline said, ‘There is No Finish Line